VINTAGE IQ
VintageIQ is a profitability assessment that brings together your inventory, sales, and customer data to show you exactly where your business stands. You'll see which wines are driving margin, which channels are performing, and where the biggest opportunities are hiding. No guesswork, just clarity and a clear path forward.

Services
I partner with premium wineries to optimize four critical areas:
What You Sell: Portfolio audit and optimization, scoring each wine by margin, velocity, and strategic role.
How You Price It: Pricing strategy benchmarked against market comps, designed to maximize profitability across channels.
How You Sell It: Sales channel evaluation and technology implementation to increase throughput of your highest-value channels.
Who You Sell To: Customer growth engine built on lifetime value, acquisition cost analysis, and targeted strategies to acquire and retain high-value customers.
ABOUT
Strategic advisor to premium wineries

I've spent over 15 years turning data into revenue growth across wine, agriculture, and tech. As Director of Marketing and DTC at DuMOL Winery, I grew revenue 45% and the customer base 35% in three years. At Kosta Browne, I optimized one of the industry's most successful allocation programs while maintaining 100% sell-through. I bring an outside perspective grounded in deep operational knowledge, helping wineries build the analytical foundation that makes sustainable growth possible. Based in Napa, I also own Pezzato Wines with my husband, so I understand the challenges from both sides of the table.
LET'S TALK
Whether you're looking for a profitability assessment or a strategic partner to optimize your business, I'd love to hear from you.